PROJECT GOAL: Our initial meeting was for an e-commerce website with an inventory and client database. They wanted to portray hands-free living, functionality, strength, and femininity. They already had a logo, but wanted a color scheme with pink, purple, black and silver. They also needed to be able to edit copy, add images, and add products to their website.
PROJECT EXPERIENCE: This was a brand-new company, so they needed product images for the website. We held a large photoshoot with models, and I also shot product images in my studio. We wanted to show a variation of uses for the sports bra as well as feature the functions. In post-production I softened the edges of the images to appeal to the target audience of 20-40-year-old women.
PROJECT OUTCOME: I’m so proud of this site and the owners were blown away. They absolutely loved the look of the site and asked me to create point-of-sale collateral, a small tradeshow booth design and some promotional videos. I was incredibly excited to work on these additional pieces so I could keep their branding consistent across all platforms to help establish their identity. (I also got to do the voice over for their instructional video!) The breadth of the site was beyond what they imagined, but we wanted to create a site that would grow with their success. They also really love the ease of the content management system and are actively uploading regularly. We know this product is going to be huge!
Creative direction, graphic design, web design, photography, videography and production by Rebekah Venturini. Webmaster, content management, and e-commerce coding, including database creation by Michael Roullier.
